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GLOBAL ANIMAL MEDIA ALLIANCE
GAMA breaks down the walls between academia, the courts, newsrooms, and society. It connects knowledge, territories, struggles, and rights. It aims to collectively build a new culture of life, where knowledge is a tool for transformation and justice—not a privilege.
INTRODUCTION
The creation of the Global Animal Media Alliance (GAMA)—an international association of journalists, legal professionals, educators, and other experts committed to the rights of animals and nature—marks a groundbreaking and urgent step in the field of communication and socio-environmental and climate justice.
The world is facing a civilizational crisis that normalizes environmental destruction, silences critical voices, and renders animal suffering invisible. Journalists, jurists, and educators committed to an ecocentric consciousness encounter institutional barriers in promoting a culture of empathy and interspecies responsibility. GAMA offers a concrete, ethical, and coordinated response to this challenge by uniting these three fields into a global front of resistance and structural transformation.
Connecting Professionals Globally
Global Connection
To connect professionals from different countries, disciplines, and contexts
Visibility
To increase the visibility of local struggles against environmental destruction
Ethical Communication
To influence public discourse ethically
By connecting professionals from various countries, disciplines, and contexts, GAMA will enhance the visibility of local efforts to combat environmental destruction, animal cruelty, and the climate crisis. It will foster exchanges that honor interdependence and help build a better future for all. Using communication as a powerful tool, GAMA will ethically influence public discourse, awaken empathy, and promote choices aligned with justice for all beings, sustainability, and the protection of biomes and Indigenous territories.
International Knowledge Hub

Original Reporting
Content from professionals around the world
Strategic Republishing
Amplification of urgent issues ignored by mainstream media
Permanent Forum
Legal, academic, and policy debates
Global Impact
Publication and discussion of rulings, research, and proposals
GAMA will serve as an international hub for the convergence and dissemination of knowledge, acting as a dynamic and collaborative platform. It will bring together original reporting from professionals worldwide and strategically republish content from allied outlets, increasing the reach of urgent issues that are often overlooked by mainstream media. More than a news center, GAMA will function as a permanent forum for dialogue and collective production, with dedicated spaces for legal, academic, and policy debates where court rulings, research, and proposals can be published and discussed, amplifying their global impact.
JOURNALISM
Integrity of Information
Confronting disinformation and stigma
Public Opinion Mobilization
Encouraging critical societal engagement
Policy Articulation
Recognizing animal rights and ancestral knowledge
Through journalism grounded in informational integrity, GAMA will confront disinformation, stigmas, and the vested interests that uphold destructive practices. It will challenge misconceptions about animals and nature. Its impact will go beyond traditional news coverage, mobilizing public opinion, fostering critical engagement, and supporting the development of public policies that recognize animal rights, the intrinsic value of nature, and the ancestral knowledge of Indigenous peoples—the historical guardians of the planet's biodiversity.
ANDA's experience in Brazil proves the transformative power of media guided by ecocentric values. GAMA was born to internationalize this model, bringing together global forces—journalists, legal professionals, activists, artists, and educators—in defense of life in all its diversity.
Pressure and Visibility
Exposing Cruel Practices
Highlighting the industrial exploitation of animals
Territory Protection
Opposing the invasion of Indigenous lands
Public Pressure
Influencing transformative decisions
The visibility provided by this initiative will also exert pressure on companies, governments, and institutions by exposing cruel, unsustainable, or unethical practices—from the industrial exploitation of animals to the invasion of Indigenous territories and forest devastation. This exposure can generate immediate public pressure and influence transformative decisions.
Professional Training
Courses and Workshops
Specialized training for journalists and students
Mentorship
Personalized support for professional development
Multilingual Materials
Educational resources available in multiple languages
Another essential pillar of GAMA will be professional training in communication. Through courses, workshops, mentorships, and multilingual resources, journalists and students will be empowered to improve their ability to report on interspecies and environmental issues with sensitivity, context, and transformative impact.
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